C h i c a g o B e a r s
As the club’s sole content creator specifically for social from 2017-19, the @ChicagoBears Instagram rose from 28th to 14th in 2017, out of 32 NFL teams.
One year later, the team become the number 1 NFL team in 2018 in engagements per fan.
As well as number 3 in engagements per fan on Twitter.
In February 2019, Complex ranked the Chicago Bears as the 2nd best Twitter account in the NFL.
Photo
An eye for social. Practice, workouts, games, events, pregame, team travel, player arrivals. Services included team photographer and retoucher for social media. Capturing scenes that cause fans instantly ask for a lock screen wallpaper.
Video
The Chicago Bears fan base is a passionate group, arguably the most passionate in the NFL. Hype videos, stories, memes. It was my goal to visually pull in the audience and cause them to feel an emotion.
Design
Another weapon in the arsenal. Announcements, matchups, quotes, stats, schedules, etc.. Had a strong voice in creating a visual identity for the team’s Instagram page. Setting a tone that makes the thumb stop scrolling.
The Main Event.
2018-19 Playoffs Hype Video. A 12-4 season capped with a NFC North championship and the team’s first playoff appearance since 2010. Voiced by QB Mitchell Trubisky. Crafted using the most powerful images and moments from the year. Script was written by team’s VP of Content, G. Miller.
